Identification+of+the+Demographic

This page will be used to document our research into our target market. Currently we are in the process of:
 * Finalising our focus group questions
 * Conducting the focus groups
 * Collating the data

http://www.deewr.gov.au/HigherEducation/Publications/HEReports/Documents/UndergradAppPreliminData2011.pdf - This link will direct you to the government publication 'Undergraduate Applications, Preliminary Data 2011'. From this document, as a group we were able to identify __who__ the students are that we are targeting when developing our app. This has allowed us to establish research on a more broader level and then identify needs and trends and apply this within our own university.

__S**ummary of Publication**__ Applicant Demographics: The publication indicated that the vast majority(61%) of applicant nationwide were current year 12 students. This initiated the need for our app to be contemporary, 'youth centered' and engaging. Given this statistic, those aged 19 and under accounted for 74% of the applicants. Those aged in the group 20-24 accounted for 15% and the remaining 11% accounted for the mature aged students. The publication state that as of October, 2010 59% of the applicants were female with 41% being male. 1%(approx) of the applicants identified themselves as being of indigenous status. Applicants from metropolitan areas we over represented (78%) however from the Australian Bureau of Statistics Census of Population and Housing in 2006, 61% of Australia's population lived in metropolitan areas. Similarly, High SES applicant were over-represented among the group of applicants (nearly one-third - 31%). Medium SES accounted for 48.5% of the domestic applicants, which is equivalent to their population share. Low SES remained underrepresented, accounting for 18.4%. Trends indicate that applications are growing slowly due to factors including:
 * Trends in the year 12 feeder population
 * The number of students who completed year 12, and
 * The state of the labour market.

Some general thoughts:
 * We should include a specific link to this data in our presentation.
 * We should mention things such as
 * "Nationally, the majority (74%) of applicants as at October 2010 were aged 19 and under" and compare this to the data we have in our focus groups - how does our data compare?
 * As at October 2010, 59 % of applicants to TACs were female and 41% were male, similar to preliminary applications data in October last year. - How did this compare to our focus group - what does this mean for the application design?

Here is are some links that take you to some articles and pages regarding the top apple apps (both paid and free). http://www.techradar.com/news/computing/apple/top-40-best-free-iphone-apps-663484 http://www.telegraph.co.uk/technology/apple/8278380/Apple-The-10-most-popular-free-and-paid-apps.html

FOCUS GROUPS - Identifying the Demographic

Focus Group Questions: > **Final Focus Group Questions (Group #1)**
 * Suggested questions (JW)
 * Would you pay for this app
 * How much do you spend on apps - what apps are you likely to spend money on?
 * What applications do you currently have installed on your device?
 * What do you do in your spare time?
 * What items do you use to organise yourself?
 * __How do you keep on top of tasks and events?__
 * Suggested questions (DS)
 * __Do you own a smart device?__
 * __What apps do you use on a regular basis?__
 * Do you use your calendar app on your smart device to organise your schedule?
 * __Do you have difficulty finding out information about University events?__
 * Do you attend many university events?
 * When you attend a university event, are you more likely to attend if your friends are going?
 * Suggested Questions (AP)
 * What motivates you to download an app?
 * How do you generally hear about an app? (Word of mouth, Top 10 paid/free lists etc)
 * As a University student, do you feel that all 'information' is easily accessible?
 * What do you generally use to organise you schedule?
 * How often do you refer to Facebook when needing to know about friend's birthdays, particular events etc?
 * Do you own a smart device?
 * What apps do you use on a regular basis?
 * How do you keep on top of tasks and events


 * Final Focus Group Questions (Group #2)**
 * Do you use your calender app on your smart device to organise your schedule?
 * Do you have difficulty finding out information about University events?
 * How often do you refer to Facebook when needing to know about friend's birthdays, particular events etc?



Through the synthesis of the focus groups results and the research data it was evident that there is a demand in the student market for an information based that focuses on the collection and organisation of event information. Students feel that social information comes from an array of sources and it is often difficult to monitor and collate this information. Through discussion in focus groups, students identified academic resources were plentiful where there was a lack of social information retrieval.


 * Images from the focus groups**